The smell is rather vague, but bready would be the way I would choose to best describe it if pushed. I'm also getting a whiff of corn. The flavor is about average for a macro-style lager. I'm getting primarily corn flavor, with just a trailing hint of honey. It's got a decent mouthfeel, pleasantly tingly on the tongue, and goes down rather easily.
It's not a beer I would drink regularly, but given its rarity for this non west-coaster -- this is the first time I've seen Hinano since a trip to Tahiti a decade or so ago -- it's one I'd try again. B-